Google came to WAR with the intention of making a delightfully optimistic and upbeat campaign for their new phone plan, Google-Fi, “The phone plan that can”. I had an absolute blast art directing, designing, and storyboarding in the classically colourful yet minimal Google style for several different videos alongside the impeccable team at WAR. Below are several designs that I got to take on, along with a few additional frames from other designers that I absolutely adore, as well as some snippets of animation that need to be seen by the world!
Creative Direction: Juliet Park, Loren Judah
Art Direction: Juliet Park, Eleena Bakrie
Animation Lead: Patrick Clark
3D Supervisor: Matt Guzzardo
Design: Jay Quercia, Jackie Doan, Cecilia Fletcher, Eleena Bakrie, Youran Wang, Sara Litzenberger
Animation: Patrick Clark, Dylan Casano, Aaron Fisher, Taylor Peters, Bruno Cohen, Dante Zaballa, Cecilia Fletcher, Sara Litzenberger
Producer: Lauren Johnson, Eric Zapakin